Anyone can make a website but making a website successful in attracting new business takes expertise. Here are 5 must crucial tips on what it takes to make a business website successful.
1. Good Design and Visual Appeal
A website has to look good and attract the visitors within the first few seconds of the first visit to the website. Research shows that most users leave a website within a few seconds (in some cases less than 1 second) if something doesn’t appeal to them. What constitutes a good design?
- Visually appealing layout – The website should be a contemporary design along the lines of the most popular website and have a clean readable look along and consistent fonts.
- Images and colours selection: The images, artwork and colour selection on the website should be selected to be visually impact and draw the visitors eyes to content. Images hastily put together with no attention to resizing or the overall look of the site usually turn visitors off. A uniform colour scheme combined with a smooth website layout contributes to a better visitor experience.
- Quality Content: Write what you know, talk about your product or service in your own words or have someone write it for you, but create your own written and visual content. The more images, video and text you use that is unique to your website the better.
A good design means a good user experience.
2. Overall digital strategy
If your website represents a business, your website should be part of an overall digital presence strategy.
A website is one of many signals your brand has to broadcast in the ocean of digital media, you have to also develop a strong social media presence, videos, articles, blogs and much more.
Create Social Media pages and accounts for your website on platforms like Facebook, Twitter, Google+ and Linkedin. If your business has a lot of visual appeal such as an online store, create a Pintrest and Instagram account as well.
Creating an account may be simple enough but be sure to add complete details in the descriptions, links to your website and create customized headers for the banner backgrounds. Link all the accounts together with a social media management tool like hootsuite or falcon.io.
Managing your social media profiles is in it self a full time job, but to start off, create some brief quick content that links back to your website and the content on it. Remember, the focus is to engage people that are on social media and drive them to your website.
If you want to get into a proper social media management strategy refer to our other article on Social Media for business
Create a blog and talk about things related to your business, things happening in the industry, recent projects you’ve worked on, tips and advice etc.
Claim your google maps listing, look at online directories like Yelp, or YP and if there is a presence, claim it, do not let it site idle. As your happy customers to give you good reviews, ask unhappy customers to discuss their issue with you privately, once the issue is resolved, ask them for a positive public review. Deal with negative reviews with the best level of professionalism you can.
3. Statistics, Analytics and Webmaster Tools
This point is almost always overlooked by most people. Analytics about your website are extremely important, it gives you information about your website visitors, such as how many people visit your website, where they visit from, what device and platform they are on as well as vital information about how people come to your website and what they do.
Once you get into it, you can even set up goals such as getting people to buy something, or sign up. Most Analytics tools offers detailed tracking to see if people are moving toward your specified goals and will help you improve your website to get people toward the goal.
Both Google and Bing have something called Webmaster Tools, this required you to connect your website with the search engines and work with them to see how to display your content when people are searching for it. This is important when you get into search engine optimization (SEO) work, but again its a must have from day one.
4. Conversion and contact tools:
Getting good traffic on your website is a challenge and converting that traffic to paying customers is another! Your website, its content and the overall flow should be such that users can quickly and easily find the information they want and execute an action. If you’re selling a product, the product(s) should be easy to find and even easier to purchase. If you’re selling a service, the service should be quickly and clearly explained (done with good content like videos, infographics, etc) followed by a call to action; such as a request for quote, email sign up, phone call or email.
Contact information should be clear and any contact through the internet should receive timely replies, if possible add a live chat to your website.
5. Update your website regularly:
No matter what type of business you’re in, updating your website help in many ways, it keeps your visitors informed of whats going on by showing them the website is a vital part of the business.
- If you have a blog, make a schedule to update if regularly.
- Send out emails to customers on a weekly basis. Even if its not read, they know you’re out there.
- Post to your social media accounts regularly.
- Respond to all digital engagement, acknowledge reviews
Redkey Media has been working with businesses for over 15 years to build and develop a strong digital presence. We would love to discuss your goals. Talk to us