5 Must have tips on making a business website successful

5 Must have tips on making a business website successful

Anyone can make a website but making a website successful in attracting new business takes expertise. Here are 5 must crucial tips on what it takes to make a business website successful.   1. Good Design and Visual Appeal A website has to look good and attract the visitors within the first few seconds of the first visit to the website. Research shows that most users leave a website within a few seconds (in some cases less than 1 second) if something doesn’t appeal to them. What constitutes a good design? – Visually appealing layout – The website should be a contemporary design along the lines of the most popular website and have a clean readable look along and consistent fonts. – Images and colours selection: The images, artwork and colour selection on the website should be selected to be visually impact and draw the visitors eyes to content. Images hastily put together with no attention to resizing or the overall look of the site usually turn visitors off. A uniform colour scheme combined with a smooth website layout contributes to a better visitor experience. – Quality Content: Write what you know, talk about your product or service in your own words or have someone write it for you, but create your own written and visual content. The more images, video and text you use that is unique to your website the better. A good design means a good user experience.  2. Overall digital strategy If your website represents a business, your website should be part of an overall digital presence strategy. A website is one of many signals your...

How to hire an SEO – by Google

Since Google is the most used search engine I pay close attention when Google offers any tips and information about how to build and manage websites keeping good search engine placement practice in view. In this video, Google’s Maile Ohye explains in simple language what companies should be aware of and look for when engaging the services of someone providing Search Engine Optimization services. I couldn’t agree with this more! Some important takeaways: The results of the optimization depend on the quality of the website and content “An SEO’s potential is only as high as the quality of your business or website”. The project takes anywhere from 4 – 12 months for search engine optimization. Best practice, ethical solutions is what works best. There are no quick, easy solutions. Enjoy the video!...